Website Redesign, The Right Way

March 15, 2010 | Web Design

Redesigning a website, is an inevitable juncture all website owners will face. This article was written to inform you about website design and how a properly designed website can convert visitors.

A properly designed website entails not only appealing graphics, but website functionality. A functional website “converts” visitors. Most websites today have a single purpose –to convert a visitor. Converting a visitor motivates them to “take action”. Examples of taking action can be: purchasing an item from an e-commerce website; filling out a form online to request more information; or, submitting their email address to subscribe for newsletters. Whatever your objective may be, it’s crucial for your website to be user-friendly and compel your visitors to take action.

You need to ask yourself the following questions to determine if a website redesign is required for your website:

• Has your website been designed or redesigned within the past few years?
• Is your site easy to navigate and can viewers easily find information about your business or service?
• Can visitors to your site easily contact you?
• Are you utilizing website statistics to analyze and track your visitors?
• Are your website visitors being converted into leads or sales?
• Does your current website design portray the appropriate image for your company?
• Is the content on your website delivering the right message?
• Do you have access to, or can you quickly and easily update content on your site?
• Is your website more user-friendly and functional than most of your competitors?

If you answered “NO” to any of these questions, then a website redesign may be needed for your existing site.

Your website will most likely be the first point of contact from a visitor. And, your website can be the determining factor if a visitor will be converted into a lead or sale. This decision can be made within a matter of seconds. If information isn’t readily available, or even if they don’t like the look or functionality of your site, they will simply move on to another site. And we all know there’s no shortage of websites that are selling the same thing you’re selling.

MarketAgent 007 can design a website for you that not only looks good but one that can persuade your visitors into taking action. I can redesign your site to incorporate current web technology and design standards as well as website traffic and monitoring to ensure that your web marketing dollars aren’t going to waste.

Contact MA007 today for a no obligation website evaluation and consultation. Not sure if a website redesign is needed for your business? Please supply me with your website address, business overview, and website goals. I’ll analyze your site and provide you with a informative synopsis of how you can take your business to a higher level with proper website design.